Lipstick Lobby fights gun lobby

The Lipstick Lobby ‘Fired up’ campaign image

The Lipstick Lobby has launched The Fired up campaign to fight for gun reform in the US.

Targeted at lipstick fans across the world,  the campaign encourages supporters to help raise awareness and funds for the cause by buying and wearing a burnt orange lipstick ‒ and sharing their images on social media.

“No matter what you’re POV (point of view) on gun control or gun ownership, I think we can all agree, enough is enough,” says Lipstick Lobby founder David Hall.

“While many are using their feet to march and their voices to be heard, we wanted to lend our lips because we’re ready to join the fight for our lives.”

Profits from the sale of each US$19 lipstick will be donated to the The Brady Centre which aims to cut gun deaths in half by 2025 with a three-pronged strategy designed “to keep guns out of the wrong hands”:

  • Finish the Job – ensure Brady background checks are applied to all gun sales
  • Stop ‘Bad Apple’ gun dealers – five percent of gun dealers supply 90 percent of all crime guns
  • Lead a national conversation about safe storage of guns – to prevent homicides, suicides and unintentional shootings that happen every day as a result of improperly stored guns.
The Lipstick Lobby ‘Fired up’ campaign image

According to The Lipstick Lobby, solidarity is one of the primary focuses of the the Fired Up campaign which features survivors from mass shootings including Columbine, Pulse nightclub and Sandy Hook with their views on current gun laws written in the orange lipstick.

“Taking inspiration from our brave and passionate survivors, we encouraged each participant to ‘stencil” a message using our fiery orange Fired Up shade.

“Some of our messages include the classroom number at the MSD school that was gunned down, a message of positivity and ‘HOPE’ or simply ‘NO’ ‒ we just cannot tolerate one more life lost to gun violence.”

The Lipstick Lobby ‘Fired up’ campaign image

The Lipstick Lobby aims to raise awareness for social justice issues and also provoke a conversation with the sale of cosmetics.

“We are a social justice movement for change, progress and equality. Wearing [one of our] lipsticks is a reminder that small actions can create big waves. It’s a simple way to speak up and speak out against the threats to freedoms…”

The lobby has previously run an  ‘Outrage Label Yourself’ campaign to raise awareness about systematic discrimination and a  ‘Kiss me pink: Lip statements’ campaign to fight for women’s healthcare and reproductive rights.

To “wear your shade in solidarity for gun reform” visit

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