Leading premium certified organic and pure mineral cosmetic brand Inika have opened 11 counters in ‘top-tier’ Myer department stores nationally.
The new counters are part of a strategic plan by True Solutions International (TSI) the exclusive distributors of Inika.
Miranda Bond, co-founder and CEO, has steadfastly developed an extensive range of products based on a philosophy of using only 100% organic and natural ingredients.
Bond has created superb formulations and fashion-forward colour palettes, all of which have seen Inika effectively beat many of the traditional brands at their own game. Highly regarded by many of the top professional makeup artists in the country, Inika has picked up a swag of national and international awards in recent years despite no advertising and little marketing.
As Cynthia Brock, Category Buyer, Luxury Cosmrtics and Fragrance for Myer said:
“There is definitely a demand for high quality, natural mineral makeup products, and we’re very excited to be able to provide Inika products to our Myer customers. The lovely thing about the Inika range is the vibrant fashion colours available in their eyeshadow and lip products. The fact that Inika is an Australian brand with integrity makes it a good choice for our brand portfolio at Myer.”
The introduction of new counters will no doubt strengthen the Inika brand as a market leader in the organic sector and, as influential US website ‘Organic Monitor’ noted, as consumer demand for natural products strengthens in line with widening distribution, organic cosmetics are primed to shift from sub-category status to mainstream.
“We are extremely excited about our new partnership with TSI which has allowed us to establish this significant new market presence, and kudos to Myer for recognising the potential of certified organic and natural cosmetic and skincare brands, which we believe is the way of the future,” said Bond.
The new retail partnership with Myer sees Inika now available in over 11 outlets nationally and is available in 15 countries worldwide.
Contact: True Solutions International 1800 808 993.