ASAP Launches Pure Cosmeceutical Mineral Makeup

ASAP has been conducting a series of VIP launch nights across Australia to introduce the new extended range of ASAP pure cosmeceutical mineral makeup.

The ASAP Melbourne launch evening held at the Hotel Nest in Albert Park

Between 16th April 2012 to 20th April 2012, Australian skincare brand, ASAP has been holding exclusive events to showcase their new makeup range to their valued stockists. Guests had the opportunity to get a first-hand look at the complete ASAP pure cosmeceutical mineral makeup line and learn of the professional opportunities it offers.

The Melbourne launch evening was held at the prestigious Hotel Nest in Albert Park on 17th April 2012. The intimate venue was decorated to reflect the simple yet sophisticated range with an array of imagery and product displays.

ASAP's national training manager, Colleen McCleery educates guests with a live demonstration.

Guests were invited to gain an interactive and educational insight into the ASAP pure mineral makeup range with live demonstrations led by ASAP’s national training manager, Colleen McCleery.

The ASAP team gave an in-depth presentation of the Pure range to their valued stockists

Other members of the ASAP team included ASAP’s founding director, Leanne Stewart and global sales manager, Mark Durkin. “Introducing the extended ASAP Pure range to our stockists in this way has proven to be an excellent way for us to demonstrate the high level of support that we offer in terms of cutting edge products, education and support. The interactive platform has also provided us with the opportunity to hear out stockists’ feedback first-hand,” Mark Durkin says.

The fully booked evening was a great success for ASAP as guests took away an exclusive ASAP Pure gift bag featuring a selection of ASAP skincare and pure mineral makeup.

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