Lord arrives in Sydney – to launch face serums

Lord Gavin McLeod-Valentine

Lord Gavin McLeod-Valentine visited Australia this month to launch Intraceuticals’ new range of  facial serums.

Lord McLeod-Valentine, who boasts King Henry V of France and Queen Anne of Kiev as direct grandparents, is a facialist with a client list that includes A-list celebrities such as Kim Kardashian-West, Michelle Williams, Olivia Colman, Julianne Moore, Helena Bonham-Carter and Susan Sarandon.

During his visit to Sydney, Lord McLeod-Valentine  launched Intraceuticals’ Retouch facial serums to media.

Formulated with “the latest advancements in peptide technology”, the water-based serums promise “to help deliver firmer and brighter looking skin”.

They are designed to be applied on targeted areas such as around the eyes, forehead, jawline and cheek bones to “smooth out (Hyaluronic Base Serum), fill in (Lines), blur out (Eyes), visibly lift (Lift) and brighten (Highlight).

Lord McLeod-Valentine said that the serums were designed in response to the growing demand for ‘glass skin’.

“When it comes to beauty this year, the new skincare mantra is polished, luminous and hydrated,” he said.

“It is a complete rejection of last year’s Instaglam excessive beauty trends; healthy, glowing, natural looking skin is stealing the spotlight.”

During his visit to Sydney, Lord McLeod-Valentine, who is the director of IC Studio Services (a division of Intraceuticals established to  “provide ongoing support to the world’s biggest celebrities, for on-camera performances and red-carpet appearances”) also helped the Intraceuticals’ head office team “conceive and develop collateral for the brand’s social channels and network of dedicated customers”.

“Recognising that social media and celebrity are the driving forces of consumer interest in the US, I spend the majority of my time developing a network of make-up artists, hairstylists, fashion stylists, publicists, agents and celebrity relationships to secure content for all major events within the Hollywood and fashion industry calendars,” he said.

“Once secured, these assets are distributed through our brand social channels, our customer database and to all relevant media.”

Lord McLeod-Valentine began working with Intraceuticals after being introduced to the skincare company’s Global Brand Ambassador and Celebrity Makeup Artist, Gina Brooke in 2013.

“Gina and I had become fast friends after I had interviewed her for a beauty blog I used to run,” he said.

“I was complaining one day about no matter what I tried, my skin was always breaking out.

“She felt strongly that I was continuing to suffer from acne because my skin was dehydrated and therefore over producing oil to compensate so she gave me the three step layering products from the Rejuvenate collection.

“Within two days my skin was noticeably more hydrated and indeed calmer and continual use the amount of breakouts I had to contend with dramatically reduced and overall my skin felt and looked so much better.”

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