The very Instagrammable ‘Beauty’ sign at Beauty Expo Australia 2018 (O’Neill Photographics)[/caption]

Beauty Expo Australia celebrated its 15th anniversary with “a huge weekend of discovery, innovation and education in all things beauty” at Sydney’s International Convention Centre.

Event director Cory Watson says she was elated with the Expo’s success.

“Beauty Expo is Australia’s number one national beauty industry event and this year’s edition was our largest in several years.

“We had a 45 per cent increase in exhibitors from 2017, which exemplifies the extent to which the industry is booming – and early indicators show an increase in attendance from 2017 with more than 7700 visits recorded over the two days.”

The Expo recorded ‘7700 visits” (O’Neill Photographics)

She believes the Expo’s continuing success can largely be attributed to the business networking opportunities it provides for beauty professionals.

“Beauty brands are looking to connect with all facets of the industry and Beauty Expo provides an environment that is conducive to business – whether it be connecting with new clients or maintaining existing relationships.”

Big brands that exhibited at the event included MAC Cosmetics, The Global Beauty Group, Mancine Cosmetics, Ultraceuticals, Inglot Cosmetics, Syneron Candela, Murad, Pelactiv, France Medical, Lycon Cosmetics, ModelRock Lashes, Crown Brush, Caronlab Australia and TechnoTan.

Salon treatment demonstrations were popular at the Expo (O’Neill Photographics)

In addition, Professional Beauty Solutions (PBS) displayed its portfolio of industry-leading brands (Dermalux LED, Image Skincare, Youngblood Mineral Cosmetics, Pure Fiji, Sunescape Tan, Bestow Beauty, Body Sugaring Australia, Luk Beautifood and Cherry Blooms lashes).

Sarah Hudson, the owner of Skin by Sarah Hudson who held a seminar on RF Micro-needling technology, says she always likes to spend the two full days at the Expo.

“As both a skin practitioner and a business owner, I think Beauty Expo provides great education classes,” she says.

“And that’s because it’s not just the skin industry talking, it’s different industries that come to Beauty Expo which gives it a really great diversity of topics for your business…

“I’ve got to meet some really great people on the stands and learn about what’s new in the industry.”

Beauty Expo Australia will return to Sydney’s International Convention Centre next year on August 24-25.

In the interim Victorian beauty professionals can visit the state’s dedicated boutique event, Beauty Melbourne at the Melbourne Convention and Exhibition Centre (MCEC) on March 23-24.

A visitor plans her visit to the Expo (O’Neill Photographics)