Issada was selected as makeup partner for the recent Identity Fashion Gala in Queensland.
Celebrating Brisbane’s biggest fashion success stories, Identity was held at Treasury Casino and Hotel. The event showcased the Spring Summer collections from Queensland fashion leaders Easton Pearson, Han the Label, Talulah and Darb Couture.
Issada was invited to create a look that predicted the trends for the upcoming season. The finished product was an ethereal pretty, girly look that resonated with a springtime garden party.
“We studied the runways at the recent Paris couture shows and Milan Fashion Week earlier in the year, and saw that the purple feature eye was a recurring trend,” said Fiona Neale CEO and founder of Issada.
“We adapted this with an Issada spin in the form of a more wearable purple haze using our Mineral Eye Book in Lavender, so we could also incorporate another key summer trend: a vibrant neon lip. For an extra pop, we patted in our Starlet Collection Pressed Mineral Glitter in over lipstick,” Fiona said.
“We kept the skin fresh, dewy and luminous and highlighted the cheekbones. Apples were rosy and healthy with a dab of Mineral Lip and Cheek Tint,” she added.
Treasury Casino and Hotel PR executive Kate Donellon said Issada was the obvious choice when selecting a makeup partner: “given the theme of the event was ‘Brisbane fashion success stories’, Issada Cosmetics was the perfect makeup partner. They’re a luxurious brand conceived in Brisbane but with a national cult-following, just like our featured designers”.
Super stylist Di Cant returned from Paris to curate, style and compere the parade, and she praised Issada’s ability to create a look that worked with all four designers.
“Issada was the perfect fit for the diverse collections we showed. We had the elegance of Darb Couture, the fashion-wow of both Han and Talulah, and then the eclectic mix of Easton Pearson; the faces were modern, on-trend and beautiful for all the designers. It was exactly what we briefed on,” said Di.
Issada and Identity will team up again on the 6th of September for an exclusive Camilla Franks show.
For more information on Issada, visit www.issada.com.au.