‘Happy Face’ set to top list of 2020 beauty trends

A new dermal filler treatment called ‘Happy Face’ is set to become one of the most popular beauty treatments next year, according to Australian Skin Clinics.

The company has just launched the treatment, which promises “lower-face rejuvenation” with injections to “down-turned lips and the deep marionette lines that run from the corners of the mouth to the chin”, into its 45 medi-aesthetic franchises.

Australian Skin Clinics national injectables manager April Jones says the new treatment has been launched in direct response to the increasing demand from “mature-aged clients with concerns about the rapid ageing rate of the tissue-like skin of the lower facial region”.

“Happy Face works by targeting key areas of the lower face that are susceptible to skin laxity, loss of volume and fine lines due to muscle hyperactivity,” she says.

“By focusing on this area, the treatment produces a complete rejuvenation of the lower-face as we are able to turn the corners of the mouth slightly upwards, reduce marionette lines and create smoothness and uniformity in volume in the labiomandibular folds.”

In addition, the 45-minute ‘tweakment’ delivers “instant hydration, increased tissue elasticity and a brighter overall facial appearance” with minimal downtime.

“Happy Face make clients look like their happy selves again,” she says.

Australian Skin Clinics top five beauty treatments for the year ahead are:

Glass Skin
“Apart from makeup highlighters and a solid moisturising regime, K Beauty’s ‘glass skin’, incredibly hydrated, dewy, disco-ball-like skin, so poreless it could be modelled from glass, can also be achieved with skin hydrating injectables. For example, just one of our HydraFiller treatments replenishes the skin’s natural levels of hyaluronic acid to provide the ‘glass skin’ look for up to nine months.”

Collagen Induction Therapy (CIT)
“From at-home dermal rolling to in-clinic micro-needling, customers who suffer from acne and scarring are favouring techniques that stimulate the healing response in the deeper layers of their skin, encouraging the production of new, collagen-rich tissue. CIT treatments can also deliver a complete skin overhaul for clients with stretch marks, open pores, fine lines, hyperpigmentation and much more. Keep an eye out for a boom in the CIT space with treatments such as PRP (Platelet Rich Plasma) Skin Rejuvenation Therapy and even needling infusions.”

New Non-Surgical Injectable Techniques
“There’s no denying there is already a huge trend with non-surgical injectables, and we expect to see a growth in many new techniques such as our Happy Face treatment next year.”

Medi-Aesthetic Peels
“Medi-aesthetic peels, also known as chemical peels, were once reserved for only the most seasoned skincare lovers.  However, we will continue to see a rise in the popularity of these treatments, as their benefits become more widely recognised by clients who are looking to lighten, brighten, clarify, rejuvenate, revitalise, hydrate and illuminate their skin.”

Longer Lasting Results
“Be it due to a hectic work schedule, or limited child-free moments, it’s clear we’re living in a fast-paced world where time is precious. We therefore expect demand for longer lasting and less invasive treatments to grow even more next year. Our clients are busy, they have lives to get on with and they want to look good and spend less time having to do so. We are in the business of offering our customers viable alternatives to invasive surgery, and ‘tweakments’ that can deliver effective results, are quick, and can last for multiple party seasons, are what beauty lovers will be after in the year(s) ahead.”

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