GlamaCo expands into beauty market

Ten years after opening its first hair and beauty trade superstore in Queensland, glamaCo has opened its sixth store – and is also increasing its beauty product range.

Located in Brisbane’s North Lakes, the new store boasts a 400sqm showroom with “one linear kilometre of shelving” stocking “thousands of wonderful hair and beauty products”, a 400sqm multi-storey clean room and a 325sqm education and training facility that will be used to hold classes for local beauty and hairdressing professionals and “live-stream classes for others”.

GlamaCo managing director Gary Jackson says the company commenced business selling hairdressing products but has gradually added beauty products to the mix due to “market interest”

“Customers in our stores would ask us why we didn’t stock beauty products so we decided to add some to our range,” he says.

“We are however very selective in the brands we’ve chosen to stock  as we only want products that fill gaps in the market rather than ‘me too’ products.”

GlamaCo, which also has stores in Queenland’s Arana Hills, Garbutt, Browns Plains, Kawana and Mermaid Waters, currently sell 10,000 products but this is set to grow to 14,000 in the next few months with the majority of growth set to be in the beauty section.

glamaCo North Lakes store opening day

The company’s beauty brands currently include Christian Lenart, Giorgia Antognelli, Ardell, Bergamo, Kicho, St Tropex, Vani-T and Lycon.

According to Glamaco brand manager Wade Jackson, Glamaco’s rapid expansion in the last ten years is largely due to “its extensive product range and excellent service”.

“Our stock availability is second to none,” he says.

“Customers in our stores and on our website can always rely on us to deliver what they need on time.

“In addition we can offer a lot of exclusive gift-with-purchase and starter packs because we aren’t reliant on suppliers for stock.”

Although all six glamaCo stores are open to the public and the website sells to the public as well, Wade and Gary stress that the company does not sell professional products to the public.

“We only sell retail products to the public,” says Wade.

“We are primarily a business for people in the hair, beauty and makeup trade.”



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