Emsculpt reshapes body sculpting market

Less than six months after launching Emsculpt, a nonsurgical treatment for muscle building and fat burning, in Australia, BTL Aesthetics is reporting great success at a dozen clinics around the country.

 According to BTL sales director Gareth Pepper, the treatment’s local popularity follows its success in the US and Europe where it was launched last year and has been used by numerous celebrities including “Drew Barrymore (the brand’s US ambassador), Kim Kardashian, Rebel Wilson, Kim Zolciak Biermann, Troy Biermann and Kathie Lee Gifford” and well as some Victoria’s Secret models and “some of the world’s elite athletes”.

“Due to strict non-disclosure agreements, we are not allowed to mention names of the teams and sports personalities using Emsculpt but what we can say is that Emsculpt is used by several top premier soccer teams in the UK, the Brazilian soccer team, and several major NBL, NFL and ice hockey teams.”

Pepper says the Emsculpt is the first and only non-invasive treatment to go beyond the elimination of fat cells to strengthen and define muscles, with no surgery and no downtime.

Approved for use on the abdomen and buttocks in Australia, the device, which has recently also been approved for use on the arms and legs in the US and Europe, uses patented magnetic field energy to “induce approximately 20,000 supramaximal muscle contractions”.

Pepper says the contractions, which cannot be achieved voluntarily, are similar to “20,000 sit-ups or squats”.

He says the Emsculpt has delivered consistent results (including a 19 percent reduction in subcutaneous abdominal fat and a 16 percent increase in muscle mass) in 15 independent clinical studies using established methods of evaluation such as MRI, CT and Ultrasound.”

“Emsculpt is the only procedure to help both women and men build muscle and burn fat.

“It helps patients achieve slimmer and more athletic body contours, by reducing abdominal fat and simultaneously building the muscle foundations underneath the fat.”

He stresses that Emsculpt does not use a heating/cooling principle so there are no risks of burns, scarring or swelling.

The recommended treatment plan is four 30-minute treatment sessions over two weeks with best results likely to be “seen after three months with continued improvement over six months”.

In Australia doctors, nurses and beauty therapists can administer the treatment after undergoing a short training course.

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