Ella Bache celebrated their new nude-skin campaign over the October long weekend with an art installation at Circular Quay.
The controversial campaign banned by the Outdoor Media Association was splashed across Customs House Circular Quay in Sydney over the October long weekend in a cube art installation.
The new outdoor campaign was showcased in an illuminating billboard cube depicting all images from the campaign collection, including the non-smiling version under the tagline “skin solutions as individual as you are”.
“The Ella Bache Cube-icle installation at Circular Quay is a modern artistic extension where the images are morphed together in a graphically animated 4 minute clip further celebrating out individual skin solutions message,” said Samantha Bragg, Ella Bache marketing director.
The cube, created by experiential media and technology company Spinifex Group, ties in with a social media activation where Sydneysiders were able to post about the cube on social media in order to win an Ella Bache pack.
For more information visit http://www.ellabache.com.au/