Cosmoprof North America, CPNA, 2017, Las Vegas, NV

Despite continuing economic uncertainity in the US, Cosmoprof North America attracted a record breaking 36,787 attendees – nine percent more than last year.

Held at the Mandalay Bay Convention Center, this year’s show also attracted a record breaking 1,278 exhibitors – also up nine percent from  2016.

According to Comsmoprof North America marketing director Daniela Ciocan, the event, which provides “unmatched brand-building resources” to exhibitors, “surpassed expectations”.

“The event delivers unparalleled opportunities from domestic and international business development, to providing insights and inspiration through education, to delivering connection to social media influencers and trade/consumer media and ultimately to allowing networking with the industry’s elite movers and shakers,” she said.

Indeed, apart from attracting the record number of visitors to the show, the organisers helped exhibitors promote their brands beyond the walls of the Convention Centre via social media and TV shopping networks.

“Igniting the power of online beauty influencers, CPNA increased the span of its popular influencer programs and recruited 17 highly connected beauty influencers to engage with exhibitor brands through innovative programs and discovery on the show floor,” said Daniela.

“This unparalleled exposure resulted in 336 posts for an estimated 8 billion impressions and a total 896 million engagements.

“CPNA also created original content through its own social sites resulting in 146 million impressions with over 21,000 total engagements.”

The show also offered exhibitors the opportunity to pitch their brands/products to buyers from American and international shopping channels – HSN (US), QVC (worldwide), HSE (Germany) and TV Shopping Network (Australia) – via its live ‘TV Shopping Auditions Program on the show floor”.

Furthermore to ensure that the exhibitors maximise their brand exposure beyond the three-day event, the organisers will upload a CPNA Reviews series on YouTube “where select exhibitor will demo their product” from the end of this month.

Likewise the organisers will provide ongoing updates on brands/products features at this year’s show on Instagram (cosmprofna), Twitter (cosmproflv) and Facebook.

The next edition of Cosmoprof North America will be held on July 29-31 in 2018.