Brita Fernandez Schmidt, Women for Women’s senior vice president for global partnerships, said Charlotte’s £1 million pledge is one of the largest corporate donations that the charity has ever received.
She said the pledge will enable the charity to bring its 12-month training program into new areas “meaning more women will learn how to earn and save money, improve their family’s health and make their voices heard at home and in their communities”.
“It’s hard to put into words what the £1 million pledge means to Women for Women International – it’s almost indescribable,” she said.
“To know that Charlotte believes in our work and is ready to commit the full force of her business to bringing about change for women in some of the world’s most dangerous places is truly inspirational.
“We will be sharing this news with the women we serve around the world – so they will know that there is light at the end of the tunnel, even if they can’t currently see it.
“This generosity doesn’t just have an impact on women who take part in our program – the families and communities of the women we serve will also feel the ripple effects of change.”
Charlotte, who is a global ambassador for Women for Women International, said her support for the charity was sparked in 2014 after Brita told her a moving story about women in conflict zones who would wear lipstick as a symbol of their womanhood and defiance.
This inspired her to create her Hot Lips collection and donate, £1 from every lipstick sold during the first two months to Women for Women International as well as run a social media campaign using the hashtag #Lipstickconfidence to raise awareness of the charity’s work.
To help deliver her £1 million pledge Charlotte has created the Hot Lips 2 collection and will continue a number of fundraising initiatives for the charity including donating 15 percent of all CharlotteTilbury.com sales to celebrate Giving Tuesday, creating ‘magical looks’ for shoppers at its annual #SheInspiresMe Car Boot Sale and sponsoring ‘sisters’ through the charity’s year-long training program.
To date, Charlotte Tilbury Beauty’s donation of £190,526 has funded over 350 women in the program.
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