The AHAVA team

Welcoming beauty media to The Parlour at The Langham Sydney, Matoyla Kollaras introduced AHAVA’s latest super charged mineral serum. Reports Ashleigh Sharman.

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Matoyla Kollaras

A sunny spring morning filled with delicious pastries, quiches, smoothies and more, marked a milestone for the AHAVA Australia team — Matoyla Kollaras, Director of Skin Factors, visibly moved by the support she has received across AHAVA’s 25 years. Immensely proud of the brand’s achievements, since 1988, Matoyla passed on her passion to beauty editors who were delivered an education in the history of the brand, and the Dead Sea, as background to the latest product arrival, AHAVA Dead Sea Osmoter Concentrate.

2In 1989, AHAVA scientists performed fundamental research on the shores of the Dead Sea that gave birth to the Osmoter, a balanced concentrate of Dead Sea minerals.

“This complex contains essential minerals that activate the natural cellular process when applied to the skin surface, naturally elevating hydration and nutrition levels, while building the skin defence and immunity,” said Matoyla of the serum technology.

The new Dead Sea Osmoter Concentrate, Moisture and Radiance Boosting Serum is a skin optimising concentrate that harnesses the power of AHAVA’s proprietary Osmoter at triple its original levels.

“It rehydrates, by activating more water channels within the cells; illuminates, by enhancing natural radiance from within; and recharges, by optimising the skins metabolic functions and is for women and men of all ages and skin types. It starts every skincare routine and can be paired with any AHAVA face moisturiser for a complete skincare regimen,” Matoyla added.

The AHAVA team
The AHAVA team

Stimulating skin membrane proteins, Aquaporins, which regulate water flow in and out of cells, and enhancing anti-inflammatory and detoxifying Proteasome activity, the silky, clear gel-type serum is easily absorbed by the skin and incorporated into any client’s personal routine or salon treatment.

For more information, contact Skin Factors 1800 824 282 or email info@ahava.com.au

*Images courtesy of Beauty Directory