Education on show in Sydney

Kelley Baker - Kim Kardashian's brow stylist

The countdown is on – there are now only 25 days until the doors to Australia’s biggest beauty expo open on August 24.

As beauty professionals look forward to discovering all the latest beauty products and technology on display at the two-day event, organisers stress that they should add ‘education’ on their list of reasons to attend Beauty Expo Australia.

“With the hottest trends just around the corner, equipping yourself with the latest industry education is crucial in order to stay ahead of the game,” says expo director Cory Watson.

Beauty Expo’s 2019 education program will open the door to the latest innovations in skincare, makeup, cosmetic injectables, waxing, nails, cosmetic tattooing, dermal/anti-ageing and business from Australian and international superstar educators.”

Highlights include:

Kelley Baker – ‘Tips and tricks from a celebrity brow master’
“The highly anticipated ‘Celebrity Brow Masterclass’ hands-on workshop by brow-extraordinaire, Kelley Baker, sold out in record time! But never fear, the celebrity brow stylist, who boasts a client list including Hollywood A-listers including the Kardashian sisters, Cardi B, Ariana Grande and Zendaya Coleman, will thankfully also lead a ‘Tips and Tricks from a Celebrity Brow Master’ Look ‘n’ Learn session, that still has a few spaces remaining. If you want to learn the skills to re-create the tamed arches of Hollywood’s elite, join Kelley as she teaches you the ‘Kelley Baker Style’ that will revolutionise your brow game.”

Penny Antuar – ‘Mastering the glow’ and ‘Capture the glow’
“Insta-famous beauty influencer and internationally renowned makeup artist Penny Antuaris will demonstrate her signature makeup will share lessons that she has learned from working backstage at New York and Paris Fashion Weeks in her  ‘Mastering the Glow’ Look ‘n’ Learn. And if you’re keen to have Penny right there guiding you as you try her killer techniques on a model yourself, her ‘Capture the Glow’ hands-on workshop is a must-see.”

Fiona Tuck – ‘The Role of Nutraceuticals in Skincare’ and ‘Slowly Ageing’
“Esteemed nutritional medicine practitioner and skincare expert, Fiona Tuck, will explore another side to the beauty industry; the importance of nutrition and skin health. Her ‘The role of nutraceuticals in skincare – Choosing internal skincare supplements’ and ‘Slowly Ageing – the must-have holistic approach to skin’ Look ‘n’ Learns are set to be a fascinating insight into the role of nutrition in skincare and how this can be worked into every beauty professionals’ treatment strategies.”

Misty Henkel – ‘Overcoming Sales Anxiety’
“For those looking for business and sales guidance, Misty Henkel’s ‘Overcoming Sales Anxiety’ Look ‘n’ Learn will provide techniques and strategies to gain the confidence you need to increase your sales; a topic often overlooked but which is increasingly important in the current industry landscape.”

Justin Herald – ‘Creating a Customer Culture: Be the Salon of Choice’

You’ll gain the tools you need to revolutionise your salon business with key takeaways from business growth mentor Justin Herald at his ‘Creating a Customer Culture: Be the Salon of Choice’ Look ‘n’ Learn. The session will provide an understanding of what your clients need in order to stay loyal to their salon, as well as practical methods for salon growth that can be seamlessly implement in to your business.”

Visitors wanting to maximise the educational opportunities at Beauty Expo Australia can buy a Beauty Super Pass which includes expo entry and access to all sessions in the Business, Professional Skills and Anti-Ageing/Dermal education streams during the two-day events so they can mix and match sessions to satisfy their unique needs.

Beauty Expo Australia will be held at the  International Convention Centre (ICC) Sydney on August 24-25.

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