Babor International Conference

From September 4th – 7th, more than 40 international Babor partners gathered and celebrated the brand’s success at Babor HQ in Aachen, Germany.

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Babor global leaders flew to Germany in a conference that focused on strengthening the brand’s position in the international professional skincare trade.

The conference began with a strategic outlook into the coming year and gave exciting insight into upcoming launches. Babor’s representatives from South Africa, India, Australia and Serbia inspired the audience with a presentation on best practice and initiatives in their respective markets.

Anouk Thebault, managing director of Babor Australia presented on the success of the Babor pop-up stores implemented twice in Sydney this year.

On the second day of the conference international partners learnt about the expansions happening at Babor Head Office in Aachen and visited the new buildings. Guests also visited one of the brand’s biggest investment projects in the company’s history.  They had a chance to watch the state-of-the-art technology in filling and packing departments and were fascinated by Made in Germany precision logistics.

On the concluding night of the conference, awards and prizes were given during a dinner ceremony.

Australia won the award for best sales of Babor’s Face Design make-up range.

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