Raison d’Etre, the global spa consultancy and think tank for wellness, has revealed the seven Wellness Trends set to grow in popularity this year – and beyond.

The ‘Seven Mid-Year Wellness Trends’ are:

The Power of Brains – an increase in demand for mental wellness, brain workouts and stimulating activities within spas and health clubs

Nutritarianism – Creating personalised nutrition plans with a focus on gut bacteria issues, nootropics and dietary requirements or preferences

Optimised Living – working with material, light, air and sound to improve sleep quality

Kids Wellness – a response to lots of reports and media attention on wellness among children at home, in school and during travel and vacations, contributing to their development

Accessible and affordable wellness – creating more varied packages that help to make aspects of spa more accessible with more flexibility with mixing and matching package offerings

Hashtag Treatments – maximising as much as possible with social media obsessions and trends and also working closely with influential individuals and celebrities

The Contrasts – A focus on connectivity, information overdose and silent retreats, the contrasts in our daily lives in terms of exercise, temperature and food too incorporating trend-lead diets such as the 5:2.

Anna-Cari Gund, managing director at Raison d’Etre, said that “an awareness of growing trends” was essential for all businesses in the spa, hotels and lifestyle businesses – and beauty beauty salons.

The consultancy was therefore now monitoring trends on a monthly basis to ensure its international partners can make informed decisions on their business developments so that they can incorporate “trend-lead themes into new packages or adjust operations in response”.

The full report on Raison d’Etre Mid-Year Wellness Trends 2017 is being released weekly on the Raison d’Etre blog at www.raisondetreblog.com