In December last year Allergan, in partnership with Lonergan Research conducted a survey on anti-wrinkle injectables with almost 8000 Australian women.

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The majority of participants were women over 18 years of age and out of the research sample, 307 have had injectables in the past. The survey results highlight the lack of client education within our industry and why doctors and nurses need to reconsider their client consultations before heading straight in to the treatment room.

Some of the key findings from this survey include:

  • 47% of anti-wrinkle injection users did not realise there were different kinds of anti-wrinkle injections
  • 71% didn’t know the name / brand of their last anti-wrinkle injection treatment
  • Of those who knew the brand of their last anti-wrinkle injection, 33% were not 100% certain that the injection they received was what they expected
  • Amongst those who knew the brand of their last anti-wrinkle injection, 93% were satisfied with brand they used

Most important factors users considered when choosing an anti-wrinkle injection are:

  • Their cosmetic practitioner’s knowledge about anti-wrinkle injections (96%)
  • Effectiveness / efficacy (96%)
  • Long-lasting effects (95%)
  • Safety (95%)
  • Least number of side effects (92%)
  • Brand reputation (86%)
  • Recommendation by cosmetic practitioner (86%)
  • The least amount of anti-wrinkle injection required per treatment (76%)
  •  Recommendation by friends or family (62%)
  • Lowest price (43%)

2Financial investment of injectables:

  • 64% agreed that as long as the quality of the treatment was high, the price was not of concern
  • 70% agreed they would not skimp on price for their anti-wrinkle injections
  • 80% of anti-wrinkle injection users believed that anti-wrinkle injections were better value for money than anti-ageing creams and moisturisers
  • 46% thought they had spent more on anti-ageing creams and moisturisers than they had on anti-wrinkle injections over the course of a year

Communicating with the health professional:

  • 42% did not ask about the name of the treatment they were getting from their health practitioner
  • 27% did not ask if the treatment is approved for use in the areas they are having treated
  • 22% did not ask whether the treatment has a proven safety record
  • 21% did not ask what the treatment options are

Out of those who have had anti-wrinkle injections in the past, at their last treatment:

  • 77% did not remember having a discussion with their cosmetic practitioner on the different brands and options available
  • 72% did not have a discussion about the proven safety record and effectiveness of the brand recommended
  • 70% did not remember receiving an after-care brochure that discussed the brand of anti-wrinkle injection they were treated with
  • 69% did not see the branded pack where the injection came from
  • 68% did not have a discussion with their practitioner on the areas on the face the brand is approved for
  • 66% did not remember their practitioner referring to the product by brand name

For more information visit http://informedbeauty.com.au/