Natural & Organic Products Europe Post-Wrap

The 17th annual Natural & Organic Products Europe trade event, organised by Diversified UK, have announced record breaking attendance figures for its 2013 edition, which took place at London’s Olympia on 7-8 April.

With 8,810 industry professionals from 76 different countries packing the aisles over the two days, the show enjoyed an unparalleled 20 per cent increase in unique attendees (excluding revisits) compared to 7,352 in 2012.

Confirming its position as the leading European show for both the natural and organic sectors (including health care, food and beauty), the significant surge in visitor numbers, plus thousands of independent retailers and foodservice buyers, distributors, wholesalers and exporters – has led many exhibiting companies to rightly hail the 2013 show as its most successful ever.

Carol Dunning, who took over as Natural & Organic Products Europe’s event manager last year, is delighted with the phenomenal feedback the show has inspired so far, “Having just had the best attendance in the show’s seventeen-year history, it proves that the natural and organic industries are getting stronger and becoming more mainstream. Consumers are showing increasing awareness of the benefits following a natural and healthy lifestyle, and this sector is reacting to that demand. We had a record number of innovative launches this year and the hall was packed with knowledge-aware retailers and buyers – I must say I’m excited about the future for this hardworking industry!”

Exhibitor Angela Walker, sales director at Viridian Nutrition, was equally upbeat in praising the “fantastic energy” at this year’s show. While Martin Greaves, sales director at Natupharma UK, commented, “I have been in the industry for 15 years and this is the best trade show I have ever done!”

We’ve developed more leads at Natural & Organic Products Europe 2013 than four days spent at Biofach!,” said Natracare’s Sophie Ottoway. “We have met buyers from health stores, pharmacies and have developed international contacts from UK to Pakistan and Eastern Europe to Scandinavia. We re-booked on the first day of the show!”

Natural & Organic Products Europe will return to Olympia, London, on 13-14 April 2014. For further information, please visit

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