Emani Makeup – The Philosophy of Green

Emani was established in 1998 with one simple purpose in mind; to provide a line of clean cosmetics that meet and exceed the high standards of the professional makeup industry and at the same time, promotes a healthy complexion for all women. Michelle Doan, CEO and founder of Emani makeup discusses the brands green philosophy.

Michelle Doan, CEO and founder of Emani

What we put on our body is as important as what we put in it. Our skin is our largest organ, and it needs oxygen for good health. Traditional makeup uses a variety of chemicals and comedogenic ingredients that clog the pores and impede the skin’s ability to absorb oxygen. Without oxygen, the skin cannot properly produce collagen and elastin. As a result, when chemical-based makeup is applied consistently, the skin over time suffers, loses vitality, wrinkles and breakouts can exacerbate.

Emani gives a new twist to the perception of natural makeup. We believe that women should not have to sacrifice their health in the name of beauty. At Emani, we have devoted time to studying the human skin and the full impact that Emani products will bear on women’s health.

By using the naturally occurring minerals, organic extracts and pigments, and by keeping our products free of talc, paraben, gluten and harsh chemicals, we at Emani have created a line of non-comedogenic, nature-based makeup that not only works with your skin and supports its natural vitality, but also feels luxurious and looks glamorous with beautiful finishes that are long lasting.

We at Emani also believe that we don’t have to sacrifice animals or our environment in the name of beauty. All of our products are cruelty free, vegan friendly and PETA Certified. In addition, we are committed to continuously incorporating new green, clean technologies into the production of our cosmetics. Not all mineral makeup lines abide to the clean philosophy. Read the ingredient labels and be in the know. Finally, Emani is dedicated to avoiding the further depletion of our natural resources; so, whenever possible, we utilize only sustainable and recycled resources – such as 100per cent recycled paper packaging (25 per cent post consumer, 75 per cent pre consumer) and 100 per cent biodegradable, soy-based ink – when creating our products. Through our daily endeavors, Emani is giving a new twist to natural and green makeup.

Key Ingredients
Emani chooses to use certified organic ingredients from plant or flower extracts in our formulations, we combined these extracts with key ingredients such as mica, titanium dioxide and iron oxides. Mica is a transparent mineral which is mined from the earth. It can be opalescent and sparkling or completely matte. It is often treated with iron oxides to yield brilliant color effects. Iron Oxides are natural oxides of iron that is combined with oxygen, varying in color from red to brown, black to orange or yellow, depending on the degree of water added. Titanium Dioxide is an inert earth mineral used as a thickening, whitening, lubricating, and sunscreen ingredient in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Why Vegan and Gluten Friendly?
Emani strongly believes in beauty without cruelty. We do not use any animal derived ingredients in any of our cosmetic products. All of Emani makeup brushes are entirely free of animal hairs. Emani never tests on animals and Emani is extremely proud to be Peta-Certified. Gluten is a special type of protein that is commonly found in rye, wheat, and barley. In the last 5 years, gluten free products demand grew over 50 per cent. Signs of gluten sensitivity includes: rash, fatigue, depression, endometriosis, and reflux.

By Michelle Doan, CEO and founder of Emani

To join Emani in their clean cosmetic revolution visit www.emani.com.au

 

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