CBD demand grows – despite confusion

CBD is quickly becoming one of the world’s superstar beauty ingredients – despite consumer confusion about its benefits.

According to a new survey of 7000 beauty consumers in the US by the Benchmarking Company, CBD-based beauty products is becoming a mainstream success although “it is still not totally understood by consumers and misperceptions abound”.

The survey found that CBD-based beauty product usage increased by seven percent in the six months from February this year (18 percent) to this August (25 percent).

Other key finding include:

She’s been using CBD Beauty for
• last 6 months – 34 percent
• 6 -12 months – 28 percent
• 1-2 years – 20 percent
• 10 years or more – 3 percent

Why she likes CBD beauty
• Medical value is well-documented – 61 percent
• Potent ingredient that will address my cosmetic concerns – 58 percent
• Hemp/cannabis is a ‘good for you’ ingredient – 57 percent
• Safe for sensitive skin – 50 percent
• Full of vitamins and minerals – percent
• Positive product reviews – 43 percent

Non-users are curious
• 68 percent don’t currently use cannabis or CBD based products but are willing to try
• 45 percent of non-users are more willing to try CBD products now than a year ago.

Reasons non-users are curious to try CBD based beauty products
• Body lotion – Adequate proof they are safe – 49 percent
• Products are becoming more mainstream – 47 percent
• Evidence that CBD based products will solve my beauty/personal care needs – 47 percentFacial Moisturiser – 33 percent

Reasons non-users don’t choose CBD beauty products
• Don’t understand the benefits – 48 percent
• Don’t think it’s skin safe – 34 percent
• CBD beauty is just hype – 32 percent
• It’s illegal at the federal level – 27 percent
• Afraid of getting high -15 percent

CBD products she’s buying today
• Body lotion – 56 percent
• Muscle/joint pain treatment – 45 percent
• Facial Moisturiser – 33 percent
• Lip balm – 31 percent
• Hand cream – 28 percent

Non-user is interested in trying CBD
• Facial moisturiser -80 percent
• Body lotion/cream – 78 percent
• Anti-ageing facial skincare – 76 percent
• Facial cleanser – 71 percent
• Hand cream – 71 percent
• Masks/peels – 69 percent

CBD beauty product users perceived benefits
Relieves irritation – 77 percent
• soothes muscles – 68 percent
•calms skin – 67 percent
•reduces irritation – 58 percent
•calms/cures acne, psoriasis and eczema – 50 percent
•reduces redness/ hydrates skin – 46 percent

Where s/he buys CBD personal care/beauty products today
• Directly from the brand – 41 percent
• Online from outlet such as Amazon.com – 37 percent
• Specialty beauty (Sephora/ULTA) – 31 percent
• Dispensary – 24 percent
• Farmer’s market – 13 percent

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