Frotox heats up the market  

Fourteen months after launching into Australia, CooLifting is heating up the market with a new campaign proclaiming that Frotox is the new Botox.

Melisssa Liberato, the managing director of Age Delay, said the company began importing the Cool Lifting gun after discovering it during a business trip to the UK.

“I instantly fell in love with the product due to the fact it was a safe and pain-free alternative to Botox,” she said.

“It was also something that was close to my heart as my husband and I had been trying for years to fall pregnant so eliminating any toxins that I could from my lifestyle was definitely beneficial – and I knew I wouldn’t be the only one that felt this way.”

Since the launch, the response to the device, which promises “to remove 10 years in just four minutes”, has been “amazing” and continues to grow “as more and more clinics realise that many of their clients want a safe alternative to Botox”.

“Like myself, most clients don’t want the toxins [in Botox] nor do they like that plastic or frozen look,” she said, “but none of them want to ‘age’ so a fluffy facial is no longer enough.”

Frotox – before and after (image supplied by CooLifting)

The CooLifting gun dispenses CO2 at “a very low temperature and a very high pressure” with “an extremely high concentration of atomised actives” around the eyes, forehead, cheeks, brow and lips.

Although the gun “doesn’t freeze the muscle” in the same way that Botox does, Melissa says a single treatment does:

  1. Minimise the appearance of pores
  2. Tone the skin
  3. Give skin a radiant glow
  4. Hydrate the skin
  5. Plump up the skin

In addition six to eight treatments “minimise the appearance of superficial and deep wrinkles”.

CooLifting recommends three to four sessions in one month “for a more lasting youthful look” followed a monthly maintenance treatment.

Frotox – before and after (Image supplied by CooLifting)

Despite its relatively recent launch into the country, Mel said the CooLifting gun has already developed “an almost cult following”.

“On average we receive 100-120 calls or emails from customers each week wanting to know where they can go to get their CooLifting treatments done,” she said.

“Our new campaign ‘Move Over Botox Here Comes Frotox’ has seen a huge response with over 13,000 views with two days on social media.”

She added that the device was also very attractive to salon owners

“Gone are the days that you need to spend hundreds of thousands of dollars to give your client results.

“CooLifting salons see a return of investment within the first few weeks.”


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