Liposonix launches in Sydney

Solta Medical invited beauty media to preview the new Liposonix treatment and lunch at the QT hotel’s Gowings restaurant in Sydney this week.

With its American-style diner feel guests enjoyed a delicious lunch including crispy prawns for starters and scallops, tuna, steak and fries for main. With the Liposonix’s motto for the day “loose your muffin top”, muffins also decorated the table and made for a sweet dessert.

The hand-held Liposonix

Solta Medical is a pioneer in fractional resurfacing and non-invasive skin tightening treatments and a global market leader in aesthetic treatments. During the indulgent lunch, guests were introduced to the brand by Jeff Nardoci, VP of Global Marketing from Solta Medical, who discussed each of the brand's products in turn – Thermage, Fraxel, Clear & Brilliant, Isolax and culminated in the brand's latest launch Liposonix; a groundbreaking non-surgical fat-reduction treatment which claims to shave an inch off your waist using advanced high-intensity focused ultrasound (HIFU) technology.

Next, aesthetic plastic surgeon Dr Mark Jewell who, like Jeff, had flown in especially from the US, discussed and demonstrated the new device on a model. Dr Jewell said he always likes to undersell the device so patients will be pleasantly surprised when they have shaved off more than an inch following treatment!

Dr Jewell discusses the Liposonix

Dr Jewell stressed you have to be the right candidate for this type of treatment to work. It is not suitable for obese, thin or patients wanting immediate gratification. There needs to be the right amount of fat which can be detected using the ultrasound camera at the beginning of the treatment.

It is indicated for non-invasive waist circumference reduction for use on both the abdomen and love handles. “When you have tried a healthy diet and exercise but you still can’t get rid of that last inch around the waist, Liposonix offers a new, customised solution. You can lose one dress or pant size with only one treatment, in only one hour. It is safe, non-surgical, non-invasive and it works,” said Dr Jewell.

Before and after shots

Unlike other non-invasive fat reduction treatments, Liposonix is said to permanently destroy the fat cells found beneath the skin without harming the skin’s surface. The body naturally processes and removes the fat tissue over a period of 8 to 12 weeks, said to leave behind the desired slimmer, more contoured waistline. Dr Jewell stated that clinical studies have demonstrated an average waist circumference reduction of approximately 2.6 cm (1 inch) after a single Liposonix treatment.

Given that liposuction is the most popular cosmetic procedure in the US, followed by breast augmentation and tummy tucks (according to the American Society for Aesthetic Plastic Surgery [ASAPS]), it is no wonder this non-invasive option has taken off so well there, as Dr Jewell and his team hope it will in Australia.

Visit www.solta.com or www.liposonix.com to find out more.

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