If you haven’t got on the technology bandwagon yet, we’ve rounded up eight reasons you should consider introducing tech into your salon.
#1 Consumers are well educated these days
“There is no doubt that today’s consumers are looking for better and more advanced results when it comes to their skin and body care,” says Chris Huber, general manager at Clairderm. “Body-image consciousness has become mainstream and consumers are becoming familiar with treatment options available to them and are comfortable to explore these. Today’s consumers want results and find it quite acceptable to resort to non-surgical appearance-enhancing procedures to address premature ageing and other concerns.”
#2 Equipment will help your bottom line.
“This insatiable need is driving the growth of non-surgical treatment options like microdermabrasion, Hydrabrasion, Oxygen Infusion Therapy, LED, IPL and laser,” says Huber. “This will drive clients into salons, which will drive the growth of a salon’s bottom line. To retain their position in the market and meet consumer’s needs for superior, consistent results aesthetic professionals need to constantly re-examine their services and treatment offerings versus their competition. It’s now paramount that clinics and aesthetics professionals rely on advanced and reliable technologies that deliver the expected consumer outcomes.”
#3 Multi-tasking technology gives plenty of bang for your buck
There is technology that not only pulls many duties, but also offers great results with no downtime. Clairderm has LED technology that does just that.
“Clairderm PhotonSmart Advanced LED Phototherapy Machine is the latest innovation in LED machines manufactured in Australia,” says Huber. “The results and benefits for the skin are outstanding. It’s recommended for collagen and elastin stimulation, scar prevention, photo-ageing, acne and improving the appearance age spots, acne, skin tone and texture, fine lines and wrinkles. No pain, no fuss, no recovery time – just outstanding results!”
#4 High tech equipment will update your treatment menu.
Adding technology to your treatments is a great way to give your treatment menu a boost. Just make sure that you do your homework before you invest.“Check the origin of the manufacturer and their years of experience in manufacturing and distribution,” says Huber. “Also check their ability to provide after-sales service and their ongoing training and technical support. It’s also important to look into whether the machine is used in training institutes and how much testing the machine undergoes prior to distribution. The equipment’s features and benefits are also important.”
#5 If you’re new to technology, there is great equipment to give you a good start.
Huber recommends microdermabrasion (“the Clairderm Skin Trio is a crystal and diamond microdermabrasion and hydrabrasion in one,” he says), dermal pens, phototherapy and IPL.
“Clairderm PhotonLite LED Phototherapy and diamond microdermabrasion machine is great for skin rejuvenation, acne, age spots/sun damage and scarring,” says Huber.
#6 Eventually every salon owner will have some sort of equipment in their treatment offering (so make sure you’re one of them).
“Today’s consumers are looking for better and more advanced results when it comes to their skin and body care,” says Huber. “They want results and find it quite acceptable to resort to non-surgical appearance enhancing procedures to address premature ageing and other concerns. This insatiable need is driving the growth of non-surgical treatment options like microdermabrasion, Hydrabrasion, Oxygen Infusion Therapy, LED, IPL and laser.”
#7 High tech treatments drive clients into salon.
“This will drive clients into salons, which will drive the growth of their bottom line,” says Huber. “To retain their position in the market and meet consumer’s needs for superior, consistent results aesthetic professionals need to constantly re-examine their services and treatment offerings versus their competition. It’s now paramount that clinics and aesthetics professionals rely on advanced and reliable technologies that deliver the expected consumer outcomes.”
#8 The future for beauty-based equipment is good
“The sky is the limit!” says Huber. “Innovation is certainly driving the market together with the consumers’ need for non-surgical options that deliver superior, consistent results, to address their ageing and skin care needs and concerns. If aesthetic professionals don’t keep up with the times and invest in beauty based equipment to deliver the required results, then it’s likely that they will become extinct as their clients will go elsewhere!”