Just one month after being banned for making misleading claims in its UK advertising, Skinny Tan has appointed PR queen Roxy Jacenko as its brand ambassador in Australia.
Skinny Tan founder Louise Ferguson says the company, which “is fast displacing long-established tanning brands and growing at an incredibly rapid rate”, looks forward to working with Jacenko.
Speaking after the announcement of her ambassadorship, Jacenko told Professional Beauty that spray tans have been a “weekly ritual” for her since her mid-twenties.
“However with the juggle of motherhood and work, finding the time for a professional spray tan became a luxury,” she said.
“I wanted a tanning product that gave me flawless results at home that could be applied with a minimum fuss when my day was done at 11 or 12 at night.
“I was introduced to Skinny Tan by a girlfriend who too has kids and didn’t have time to fit in getting to the salon for weekly tans.”
Readily admitting that she had not previously been a fan of self-tanning products as she feared she would end up looking “more like a mandarin than a bronzed beauty”, Jacenko said she was super impressed when she tried Skinny Tan for the first time eight months ago.
“It was easy to apply, I could do it in the dark of night when the kids were in bed and I had finished my work for the evening and the inbuilt bronzer meant I could see where I had applied leaving me streak-free.”
The PR guru is now so confident in the self-tan brand’s effectiveness that she says she would happily use the tan (rather than having a professional salon tan) before a big media event
“The attached shoot (see images) was three applications across three days,” she explains.
In her new role with Skinny Tan, Jacenko will be working with the brand to create a 1-Hour express tan which will roll out nationally as ‘ROXY Tan’ in the second quarter of next year.
Jacenko says the new self-tanner will be “perfect for women on the go” who, like her, “want to look their best but priorities like work and family mean that beauty maintenance needs to be quick and effective”.
“I’ll also be showcasing by way of video content across social media the difference products in the range and how they are best applied – for instance, I love the Tan Oil for when I am heading out for a quick drink with the girls and then 7 Day Dark tan cream when I am looking for a ‘deep just been on a summer vacation’ tan.
She will also visit Priceline stores to launch the new self-tanner.