Sephora takes bigger slice of Oz beauty pie

Less than three years after opening its first store in Australia, French cosmetic retailer Sephora will open its ninth store this month.

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Sephora’s Virtual Artist lets you find your perfect lipstick without ever trying it on

Don’t have time to go to the store and restock your lipstick collection? Sephora’s Virtual Artist lets you digitally choose and try on over 1000 shades, and all you have to do is send them a selfie.

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Learn how to create a fragrance wardrobe from the best in the business

Laura Slatkin, founder of Nest Fragrances, talks to Professional Beauty about the importance of scent, how to fragrance wardrobe – and the secret to injecting true style into our lives.

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Sephora set to open in Sydney’s Warringah Mall

Sephora continues its rapid expansion across the country with a seventh Australian store opening at Westfield Warringah Mall in Sydney this November.

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Beauty buffs camp out for the opening of (biggest ever) Sephora Chadstone

Sephora’s biggest ever Australian store opens in Melbourne with beauty addicts camping outside to be the first through the beauty emporium doors. See what went on!

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Sephora opens its biggest Australian beauty emporium in Chadstone, Melbourne

Sephora has announced it will open its sixth Australian store at Melbourne’s Chadstone Shopping Centre – and it is set to be the biggest in Australia.

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Sephora Queensland opens!

Sephora’s first Queensland store opens at Gold Coast’s Pacific Fair Shopping Centre with thousands of beauty enthusiasts lining up for a slice of the action.

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The rise of the beauty app

Beauty brands are flocking to launch beauty apps that deliver personalised digital offerings. We look at the latest from Rimmel and St Tropez.

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Liberace glam for Romance Was Born

Liberace was the makeup inspiration for Romance Was Born, a spectacular visual feast held at Carthona in Darling Point, Sydney.

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Burberry joins Sephora

Makeup artists rejoice! Cult Brit brand Burberry has just hit Sephora stores in Sydney, with Sephora Melbourne launching the brand later this month.

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Surprising Location For Third Australian Sephora

Can you guess where it is?

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Sephora To Open Second Australian Store

Prepare for crushing disappointment…

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Napoleon Perdis Slams Sephora

The retail giant might have unnerved some brands, but not Perdis, who says Sephora hasn’t lived up to its promises…

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Gorgeous Cosmetics Sign With Sephora

The Aussie brand has sealed a dream deal…

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17 Signs You’re Turning Into A Crazy Makeup Lady

Swap the cats out for makeup and this is basically you…

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THIS IS NOT A DRILL. Sephora Is COMING.

It’s the apple of the cosmetics world and it’s about to hit Sydney…

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