Ultraceuticals is on the road throughout September and October for its “biggest road show to date” to launch two new initiatives UltraAcademy and UltraConsult. Professional Beauty went to the action-packed Sydney event, held at the Museum of Contemporary Art. Here’s what went on.
“This is the biggest road show to date and the first of its kind in Australia around education and training,” says Adrian De Brock, Public Relations Manager at Ultraceuticals. “We’re running this across six cities in a month.”
Kicking off in Sydney on the 21 September, the Ultraceauticals Symposium invited clinics, VIP clients and key media (who were all handed out white lab coats for the evening) to enjoy a night of festivities and to witness the unveiling of two new initiatives. Guests were taken through the brand’s exciting new initiatives, UltraAcademy and UltraConsult, and given a walk down memory lane with photos of Dr Geoffrey Heber, cosmetic physician and founder of Ultraceuticals, in his basement in 1998 working hard on the then-fledgling skincare brand. How far things have come; today Ultraceuticals is one of Australia’s biggest professional skincare brands.
The Symposium, which has already been to Auckland in New Zealand (27 September) and Brisbane (5 October), aims to reignite “the love and passion people have for Australia’s most awarded cosmeceutical Australian brand,” says De Brock.
Invitees were treated to divine canapes and bubbles (as well as those spectacular Sydney Harbour views) as they got a hands-on experience of the brand’s two new initiative, UltraAcademy and UltraConsult.
“The UltraAcademy Blended learning program is a formal education program in which a student learns in part through the delivery of content via digital and online media,” says education program innovator, Heather Vounnou. “There is some element of student control over time, place, path, or pace. Students also attend “brick-and-mortar” schools with an Education Expert present.”
The program is designed for qualified skin technicians, dermal therapists, nurses and doctors – and there are plans for other educational streams too.
“We are planning to develop a more extensive curriculum for front desk teams in the not too distant future,” says Vounnou.
At completion, students can achieve an industry-recognised qualification and gain Ultra Expert or Advanced Ultra Expert status.
“Each level gives you access to more knowledge, guest speaker events, a status pin, certificate and designer Ultraceuticals apron,” explains Vounnou.
Ultra Consult has had an update with a new, more visual approach to skin consultation, which blends medical consultation techniques with the traditional beauty therapy consultations techniques, called Ultra Skin Health Check.
“The most exciting point of difference in the Ultra Skin Health Check are the five new visual tools that have been created,” says Lynda Savic, ANZ Education Manager who has helped create the updated program. “All five tools assist the skin technician when educating the client on making the correct choices to gain real visual results for their skin in 90 days. These tools have been very popular amongst skin technicians; our dream of having the Ultra Consult process being practised in every Ultra clinic nationwide is fast becoming a reality.”
The Symposium continues this month with Adelaide being the next city on this whirlwind tour (11 October), followed by Perth (18 October) and Melbourne (25 October).