Tanning brand Solaire is proud to unveil a new generation of fresh, modern and sleek packaging.
The new packaging will roll out throughout this year, starting with the professional spray tan range. “I have been in the tanning industry for 18 years now – so it really was time to modernise the packaging for a number of reasons,” explained Adam Taylor, owner of Solaire.
Some of the reasons included a change in consumer behaviour, the need to reflect brand philosophy and catering to current packaging trends.
“I have seen a lot of changes over the past two decades within the industry and our customers are becoming more aware of ingredients in products, actually reading the label and considering the product based on merit rather than marketing,” Adam said.
“The old packaging was looking a bit dated and very 80s so it was time to update – we have had so many salon owners comments on the gorgeous new look already!”
For more information visit http://www.solaire.com.au/