Professional Beauty chats to Awe Cosmeceuticals founder Rebecca Powne about her journey with Ayurveda and natural skincare.
How did you discover Ayurveda?
I have always had a strong interest in natural therapies in general. My interest in Ayurveda developed whilst I was living in London and read some articles on this ancient medical system. I was motivated to study it when I saw a story in ‘The Times’ on the first Ayurvedic Degree outside of India, which was recognised by the Indian government.
During your studies, was there a particular Ayurvedic discovery that has stuck with you?
I think the most important thing I learnt and what everybody can resonate with is finding out what my individual constitution is. Once you know where you fit, it becomes much easier to determine the positive things for you to incorporate into your life, and those which are not. For example, my constitution is predominantly Vata, so I know that being cold, eating raw foods and stress will just aggravate this dosha.
AWE = Ancient Wisdom Encapsulated. What does this mean to you?
Ancient Wisdom Encapsulated means encompassing aspects of Ayurveda (an ancient medical system) in a modern day product, with the help of current medical findings.
What do you feel many women misunderstand when it comes to skincare?
I think we over complicate things. Our skin is an amazing organ and when we are healthy physically, mentally and emotionally our skin will reflect that. Many women are too rough with their skin, meaning it is over exfoliated and unnecessary abrasives are used. Sometimes less is best and being gentle on the skin is a must. Inflamed skin causes free radical damage and can also lead to other issues such as post-inflammatory hyperpigmentation. Also, look for the active ingredients on a product, not on the front of packaging, but in the ingredient listing. Those listed at the top are in the highest concentration!
Top 5 skin tips to help clients achieve flawless natural beauty?
- Be gentle on your skin, a mild exfoliant once a week is sufficient.
- Do watch what you eat…many skin problems are related to diet. Give milk a break if acne is a problem.
- Thoroughly cleanse your skin of any makeup before bed.
- Exercise helps with circulation, which increases oxygen and also perspiration is great to eliminate toxins.
- Watch what you put on your skin, avoid unnecessary chemicals such as formaldehyde releasers, sulphates and parabens, these can cause sensitivity in some people.
What motto do you live by?
Creating AWE has been tremendously rewarding and at times daunting and very stressful. I look at any negativity as a learning experience and figure there is usually a reason behind everything, even a delay in hindsight can be a blessing. The most important thing is to stay true to your own beliefs and keep positive.
For more information visit http://www.awecosmeceuticals.com.au/