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OPI and Dell Computers launch colour-coordinated laptops
[Wed 03/03/2010 03:33:47]
OPI nail-care has partnered with Dell Computers to offer exclusive studio designed consumer laptops in six different OPI lacquer shades.
The Dell laptops are available in six OPI shades: ‘I’m Not Really a Waitress’, ‘Princesses Rule, ‘La Paz-itively Hot’, ‘Happy Anniversary’, ‘Dear Santa’ and ‘Kyoto Pearl’.
 OPI said their partnership with Dell computers is “a marriage of style and power, colour and technology which offers consumers fashionable options when choosing their own personal laptop”.
Bill McKendrick, Director of the brand’s Australian distributor, International Beauty Supplies, added:
“The relationship between OPI and Dell is a unique partnership because it takes OPI into a new hemisphere of techno accessories, such as colour-coordinated laptops. Whilst OPI is recognised as a fashion accessory, laptops are now becoming as fashionable as handbags, so it makes sense that you would want to purchase a laptop that matches your favourite OPI lacquer shade.”
Dell Design Studio, an interactive gallery of original contemporary artwork commissioned exclusively for Dell that gives individuals the potential to turn their laptop into a work of art.
The Design Studio allows consumer to shop for a personal computer and tailor it to reflect their style and personality. Dell Design Studio invites consumers to shop online, and peruse through an online gallery of portraits and designs before selecting their own personalised laptop.
The OPI colour options will be available on the Dell Studio 15 laptops. Consumers can order their Dell laptop with OPI lacquer shades, online at www.dell.com.au/designstudio
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